Prescott vs River Falls

A side-by-side comparison of Prescott and River Falls: population, income, housing, and more.

Prescott and River Falls are places in Wisconsin. This page compares them across population, income, housing, education, commuting, and how each has changed since 2019.

River Falls has the higher population (16,349 vs 4,376 in Prescott). Prescott has the higher median household income ($82,730 vs $78,078 in River Falls). River Falls has the higher median home value ($299,800 vs $282,100 in Prescott).

Population, income & housing

	Prescott	River Falls
Population	4,376	16,349
Median age	38.9 yrs	27.9 yrs
Median household income	$82,730	$78,078
Median home value	$282,100	$299,800
Median gross rent	$1,284	$1,050
Housing units	2,088	5,877
Homeownership rate	71.1%	58.7%
Bachelor's degree or higher	30.4%	44.1%
Unemployment rate	2.0%	3.4%

Trends (ACS 5-year, 2019–2023)

	Prescott	River Falls
Population	4,258 → 4,376 (+2.8%)	15,638 → 16,349 (+4.5%)
Median household income	$75,603 → $82,730 (+9.4%)	$59,440 → $78,078 (+31.4%)
Median home value	$186,500 → $282,100 (+51.3%)	$197,000 → $299,800 (+52.2%)
Median gross rent	$958 → $1,284 (+34.0%)	$893 → $1,050 (+17.6%)

Prescott

Population

4,2584,376

Median household income

$75,603$82,730

Median home value

$186,500$282,100

Median gross rent

$958$1,284

River Falls

Population

15,63816,349

Median household income

$59,440$78,078

Median home value

$197,000$299,800

Median gross rent

$893$1,050

Age & race/ethnicity

Age distribution (share)

	Prescott	River Falls
Under 5	7.2%	3.5%
5 to 17	13.6%	13.6%
18 to 24	6.7%	30.8%
25 to 34	16.5%	11.4%
35 to 44	11.7%	10.5%
45 to 54	10.1%	9.4%
55 to 64	14.6%	9.1%
65 to 74	11.8%	7.0%
75 and over	7.7%	4.7%

Race & ethnicity (share)

	Prescott	River Falls
White (non-Hispanic)	85.9%	91.6%
Black or African American	0.0%	0.6%
American Indian & Alaska Native	0.0%	0.3%
Asian	2.9%	1.6%
Native Hawaiian & Pacific Islander	0.0%	0.1%
Some other race	1.2%	0.2%
Two or more races	4.9%	3.4%
Hispanic or Latino	5.0%	2.3%

Educational attainment (age 25+)

Share of adults 25+

	Prescott	River Falls
No high school diploma	6.2%	2.7%
High school graduate	34.5%	21.0%
Some college or associate's	29.0%	32.2%
Bachelor's degree	20.4%	28.8%
Graduate or professional degree	10.0%	15.3%

Commute to work

How workers get to work (share)

	Prescott	River Falls
Drove alone	70.5%	71.1%
Carpooled	7.6%	9.1%
Public transit	0.0%	0.0%
Walked	5.1%	8.3%
Bicycle	0.0%	0.1%
Worked from home	15.7%	10.5%
Other means	1.1%	0.8%

Housing

Units in structure (share)

	Prescott	River Falls
1-unit, detached	61.9%	49.8%
1-unit, attached	4.7%	14.7%
2 to 4 units	15.4%	9.6%
5 to 19 units	12.3%	12.2%
20 or more units	1.5%	11.9%
Mobile home & other	4.2%	1.9%

Poverty & households

	Prescott	River Falls
Poverty rate	2.2%	17.3%
Average household size	2.29	2.53
Mean commute (minutes)	24	21
Median year structure built	1978	1991