River Falls

Population: 16,349
Median household income: $78,078
Median home value: $299,800

Located in Pierce County, Wisconsin, River Falls is a community with a population of 16,349. Its median household income of $78,078 runs below the Pierce County figure of $88,802.

Between 2019 and 2023, River Falls's population grew 4.5% from 15,638 to 16,349, while its median home value rose 52.2% from $197,000 to $299,800.

71.1% of workers drive to work alone. 49.8% of homes are single-family detached houses.

Demographics

ACS 2019–2023

Population: 16,349
Median age: 27.9 yrs
Median household income: $78,078
Median home value: $299,800
Median gross rent: $1,050
Housing units: 5,877
Homeownership rate: 58.7%
Bachelor's degree or higher: 44.1%
Unemployment rate: 3.4%

Trends

ACS 5-year · 2019–2023

Population

15,63816,349

Median household income

$59,440$78,078

Median home value

$197,000$299,800

Median gross rent

$893$1,050

Year	Population	Median household income	Median home value	Median gross rent
2019	15,638	$59,440	$197,000	$893
2020	15,870	$62,786	$222,300	$896
2021	16,058	$67,158	$236,100	$923
2022	16,165	$72,247	$274,900	$1,004
2023	16,349	$78,078	$299,800	$1,050

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 53.5%

5 to 1713.6%

18 to 2430.8%

25 to 3411.4%

35 to 4410.5%

45 to 549.4%

55 to 649.1%

65 to 747.0%

75 and over4.7%

	Count	Share
Under 5	572	3.5%
5 to 17	2,221	13.6%
18 to 24	5,035	30.8%
25 to 34	1,870	11.4%
35 to 44	1,713	10.5%
45 to 54	1,538	9.4%
55 to 64	1,493	9.1%
65 to 74	1,143	7.0%
75 and over	764	4.7%

Race & ethnicity

	Count	Share
White (non-Hispanic)	14,973	91.6%
Black or African American	96	0.6%
American Indian & Alaska Native	41	0.3%
Asian	254	1.6%
Native Hawaiian & Pacific Islander	23	0.1%
Some other race	29	0.2%
Two or more races	554	3.4%
Hispanic or Latino (any race)	379	2.3%

Educational attainment (age 25+)

No high school diploma2.7%

High school graduate21.0%

Some college or associate's32.2%

Bachelor's degree28.8%

Graduate or professional degree15.3%

	Count	Share
No high school diploma	230	2.7%
High school graduate	1,790	21.0%
Some college or associate's	2,747	32.2%
Bachelor's degree	2,450	28.8%
Graduate or professional degree	1,304	15.3%

Commute to work

Mean travel time to work: 21 min

Drove alone71.1%

Carpooled9.1%

Public transit0.0%

Walked8.3%

Bicycle0.1%

Worked from home10.5%

Other means0.8%

How workers get to work

	Count	Share
Drove alone	6,553	71.1%
Carpooled	838	9.1%
Public transit	0	0.0%
Walked	765	8.3%
Bicycle	12	0.1%
Worked from home	967	10.5%
Other means	78	0.8%

Travel time

	Count	Share
Under 15 min	3,248	39.4%
15 to 29 min	2,022	24.5%
30 to 44 min	2,057	24.9%
45 to 59 min	648	7.9%
60+ min	271	3.3%

Households

Average household size: 2.53
Poverty rate: 17.3% (2,440 of 14,111)

	Count	Share
Family households	3,145	57.0%
Nonfamily households	2,374	43.0%

Housing

Median year structure built: 1991

Occupancy

	Count	Share
Occupied	5,519	93.9%
Vacant	358	6.1%

Tenure (of occupied units)

	Count	Share
Owner-occupied	3,242	58.7%
Renter-occupied	2,277	41.3%

1-unit, detached49.8%

1-unit, attached14.7%

2 to 4 units9.6%

5 to 19 units12.2%

20 or more units11.9%

Mobile home & other1.9%

Units in structure

	Count	Share
1-unit, detached	2,929	49.8%
1-unit, attached	862	14.7%
2 to 4 units	562	9.6%
5 to 19 units	716	12.2%
20 or more units	698	11.9%
Mobile home & other	110	1.9%

Geography

Place GEOID: 5568275
Type (LSAD): 25
Land area: 7.43 sq mi
Water area: 0.08 sq mi
Center point: 44.8608, -92.6257