Shorewood vs Whitefish Bay

A side-by-side comparison of Shorewood and Whitefish Bay: population, income, housing, and more.

Shorewood and Whitefish Bay are places in Wisconsin. This page compares them across population, income, housing, education, commuting, and how each has changed since 2019.

Whitefish Bay has the higher population (14,750 vs 13,682 in Shorewood). Whitefish Bay has the higher median household income ($154,255 vs $89,135 in Shorewood). Whitefish Bay has the higher median home value ($498,700 vs $423,600 in Shorewood).

Population, income & housing

	Shorewood	Whitefish Bay
Population	13,682	14,750
Median age	38.0 yrs	40.3 yrs
Median household income	$89,135	$154,255
Median home value	$423,600	$498,700
Median gross rent	$1,291	$1,348
Housing units	6,970	5,597
Homeownership rate	47.7%	81.4%
Bachelor's degree or higher	78.5%	81.5%
Unemployment rate	3.2%	2.9%

Trends (ACS 5-year, 2019–2023)

	Shorewood	Whitefish Bay
Population	13,290 → 13,682 (+2.9%)	13,972 → 14,750 (+5.6%)
Median household income	$74,745 → $89,135 (+19.3%)	$124,397 → $154,255 (+24.0%)
Median home value	$338,400 → $423,600 (+25.2%)	$387,000 → $498,700 (+28.9%)
Median gross rent	$1,004 → $1,291 (+28.6%)	$1,243 → $1,348 (+8.4%)

Shorewood

Population

13,29013,682

Median household income

$74,745$89,135

Median home value

$338,400$423,600

Median gross rent

$1,004$1,291

Whitefish Bay

Population

13,97214,750

Median household income

$124,397$154,255

Median home value

$387,000$498,700

Median gross rent

$1,243$1,348

Age & race/ethnicity

Age distribution (share)

	Shorewood	Whitefish Bay
Under 5	6.8%	7.3%
5 to 17	12.3%	23.8%
18 to 24	8.8%	2.9%
25 to 34	16.6%	8.4%
35 to 44	13.6%	15.5%
45 to 54	12.0%	13.3%
55 to 64	13.7%	14.3%
65 to 74	10.2%	9.6%
75 and over	6.2%	4.8%

Race & ethnicity (share)

	Shorewood	Whitefish Bay
White (non-Hispanic)	80.8%	81.9%
Black or African American	2.3%	3.6%
American Indian & Alaska Native	0.1%	0.2%
Asian	6.0%	4.0%
Native Hawaiian & Pacific Islander	0.0%	0.0%
Some other race	0.8%	0.0%
Two or more races	5.3%	4.1%
Hispanic or Latino	4.8%	6.2%

Educational attainment (age 25+)

Share of adults 25+

	Shorewood	Whitefish Bay
No high school diploma	1.4%	1.3%
High school graduate	7.5%	6.2%
Some college or associate's	12.6%	11.0%
Bachelor's degree	35.8%	38.8%
Graduate or professional degree	42.7%	42.7%

Commute to work

How workers get to work (share)

	Shorewood	Whitefish Bay
Drove alone	59.9%	66.0%
Carpooled	4.6%	4.2%
Public transit	3.7%	1.2%
Walked	8.2%	2.0%
Bicycle	1.8%	1.4%
Worked from home	21.3%	25.0%
Other means	0.6%	0.2%

Housing

Units in structure (share)

	Shorewood	Whitefish Bay
1-unit, detached	37.5%	82.1%
1-unit, attached	5.1%	2.1%
2 to 4 units	22.2%	6.1%
5 to 19 units	10.4%	5.5%
20 or more units	24.7%	3.9%
Mobile home & other	0.2%	0.3%

Poverty & households

	Shorewood	Whitefish Bay
Poverty rate	13.4%	3.8%
Average household size	2.04	2.71
Mean commute (minutes)	22	22
Median year structure built	1938	1943