Appleton

Population: 74,873
Median household income: $77,450
Median home value: $211,500

Appleton is a community in Outagamie County, Wisconsin, home to 74,873 residents. Its median household income of $77,450 runs below the Outagamie County figure of $82,857.

From 2019 to 2023, Appleton's population held roughly steady from 74,139 to 74,873, while its median home value rose 43.1% from $147,800 to $211,500.

8.5% of residents live below the poverty line. Households average 2.35 people.

Demographics

ACS 2019–2023

Population: 74,873
Median age: 36.9 yrs
Median household income: $77,450
Median home value: $211,500
Median gross rent: $957
Housing units: 31,999
Homeownership rate: 66.7%
Bachelor's degree or higher: 37.0%
Unemployment rate: 3.9%

Trends

ACS 5-year · 2019–2023

Population

74,13974,873

Median household income

$58,112$77,450

Median home value

$147,800$211,500

Median gross rent

$808$957

Year	Population	Median household income	Median home value	Median gross rent
2019	74,139	$58,112	$147,800	$808
2020	73,891	$61,475	$157,700	$796
2021	74,752	$68,364	$165,900	$833
2022	75,133	$75,469	$192,200	$913
2023	74,873	$77,450	$211,500	$957

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 56.0%

5 to 1716.9%

18 to 249.7%

25 to 3414.9%

35 to 4412.8%

45 to 5412.4%

55 to 6411.4%

65 to 749.3%

75 and over6.6%

	Count	Share
Under 5	4,461	6.0%
5 to 17	12,682	16.9%
18 to 24	7,263	9.7%
25 to 34	11,125	14.9%
35 to 44	9,559	12.8%
45 to 54	9,281	12.4%
55 to 64	8,564	11.4%
65 to 74	6,970	9.3%
75 and over	4,968	6.6%

Race & ethnicity

	Count	Share
White (non-Hispanic)	59,421	79.4%
Black or African American	2,103	2.8%
American Indian & Alaska Native	269	0.4%
Asian	5,041	6.7%
Native Hawaiian & Pacific Islander	81	0.1%
Some other race	14	0.0%
Two or more races	2,805	3.7%
Hispanic or Latino (any race)	5,139	6.9%

Educational attainment (age 25+)

No high school diploma5.8%

High school graduate25.9%

Some college or associate's31.3%

Bachelor's degree25.7%

Graduate or professional degree11.3%

	Count	Share
No high school diploma	2,943	5.8%
High school graduate	13,055	25.9%
Some college or associate's	15,775	31.3%
Bachelor's degree	12,972	25.7%
Graduate or professional degree	5,722	11.3%

Commute to work

Mean travel time to work: 19 min

Drove alone75.0%

Carpooled9.0%

Public transit0.6%

Walked2.7%

Bicycle0.4%

Worked from home11.2%

Other means1.2%

How workers get to work

	Count	Share
Drove alone	29,590	75.0%
Carpooled	3,543	9.0%
Public transit	218	0.6%
Walked	1,067	2.7%
Bicycle	142	0.4%
Worked from home	4,437	11.2%
Other means	482	1.2%

Travel time

	Count	Share
Under 15 min	14,220	40.6%
15 to 29 min	14,743	42.1%
30 to 44 min	4,134	11.8%
45 to 59 min	576	1.6%
60+ min	1,369	3.9%

Households

Average household size: 2.35
Poverty rate: 8.5% (6,146 of 72,517)

	Count	Share
Family households	18,440	59.8%
Nonfamily households	12,420	40.2%

Housing

Median year structure built: 1971

Occupancy

	Count	Share
Occupied	30,860	96.4%
Vacant	1,139	3.6%

Tenure (of occupied units)

	Count	Share
Owner-occupied	20,572	66.7%
Renter-occupied	10,288	33.3%

1-unit, detached66.6%

1-unit, attached6.7%

2 to 4 units9.2%

5 to 19 units10.3%

20 or more units6.8%

Mobile home & other0.3%

Units in structure

	Count	Share
1-unit, detached	21,304	66.6%
1-unit, attached	2,151	6.7%
2 to 4 units	2,959	9.2%
5 to 19 units	3,293	10.3%
20 or more units	2,186	6.8%
Mobile home & other	106	0.3%

Geography

Place GEOID: 5502375
Type (LSAD): 25
Land area: 25 sq mi
Water area: 0.5 sq mi
Center point: 44.2789, -88.3883