Onalaska

Population: 18,909
Median household income: $84,898
Median home value: $279,100

Located in La Crosse County, Wisconsin, Onalaska is a community with a population of 18,909. At $84,898, its median household income sits above La Crosse County's $70,704.

Between 2019 and 2023, Onalaska's population grew 1.3% from 18,662 to 18,909, while its median home value rose 42.0% from $196,600 to $279,100.

5.9% of residents live below the poverty line. Households average 2.21 people.

Demographics

ACS 2019–2023

Population: 18,909
Median age: 40.3 yrs
Median household income: $84,898
Median home value: $279,100
Median gross rent: $1,096
Housing units: 8,676
Homeownership rate: 63.0%
Bachelor's degree or higher: 41.4%
Unemployment rate: 3.3%

Trends

ACS 5-year · 2019–2023

Population

18,66218,909

Median household income

$61,429$84,898

Median home value

$196,600$279,100

Median gross rent

$890$1,096

Year	Population	Median household income	Median home value	Median gross rent
2019	18,662	$61,429	$196,600	$890
2020	18,814	$66,295	$208,600	$879
2021	18,760	$71,760	$221,800	$925
2022	18,837	$80,296	$258,200	$1,049
2023	18,909	$84,898	$279,100	$1,096

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 55.4%

5 to 1715.0%

18 to 249.4%

25 to 3413.3%

35 to 4413.4%

45 to 5410.4%

55 to 6413.7%

65 to 749.5%

75 and over9.8%

	Count	Share
Under 5	1,012	5.4%
5 to 17	2,841	15.0%
18 to 24	1,781	9.4%
25 to 34	2,520	13.3%
35 to 44	2,543	13.4%
45 to 54	1,971	10.4%
55 to 64	2,591	13.7%
65 to 74	1,790	9.5%
75 and over	1,860	9.8%

Race & ethnicity

	Count	Share
White (non-Hispanic)	16,061	84.9%
Black or African American	511	2.7%
American Indian & Alaska Native	94	0.5%
Asian	943	5.0%
Native Hawaiian & Pacific Islander	13	0.1%
Some other race	56	0.3%
Two or more races	723	3.8%
Hispanic or Latino (any race)	508	2.7%

Educational attainment (age 25+)

No high school diploma1.4%

High school graduate19.6%

Some college or associate's37.6%

Bachelor's degree25.1%

Graduate or professional degree16.3%

	Count	Share
No high school diploma	191	1.4%
High school graduate	2,598	19.6%
Some college or associate's	4,990	37.6%
Bachelor's degree	3,335	25.1%
Graduate or professional degree	2,161	16.3%

Commute to work

Mean travel time to work: 18 min

Drove alone83.1%

Carpooled7.2%

Public transit0.0%

Walked0.9%

Bicycle0.2%

Worked from home8.1%

Other means0.5%

How workers get to work

	Count	Share
Drove alone	8,441	83.1%
Carpooled	729	7.2%
Public transit	0	0.0%
Walked	88	0.9%
Bicycle	20	0.2%
Worked from home	823	8.1%
Other means	51	0.5%

Travel time

	Count	Share
Under 15 min	4,116	44.1%
15 to 29 min	3,785	40.6%
30 to 44 min	933	10.0%
45 to 59 min	254	2.7%
60+ min	241	2.6%

Households

Average household size: 2.21
Poverty rate: 5.9% (1,109 of 18,823)

	Count	Share
Family households	4,971	58.4%
Nonfamily households	3,538	41.6%

Housing

Median year structure built: 1991

Occupancy

	Count	Share
Occupied	8,509	98.1%
Vacant	167	1.9%

Tenure (of occupied units)

	Count	Share
Owner-occupied	5,361	63.0%
Renter-occupied	3,148	37.0%

1-unit, detached55.8%

1-unit, attached10.1%

2 to 4 units10.6%

5 to 19 units9.2%

20 or more units9.7%

Mobile home & other4.7%

Units in structure

	Count	Share
1-unit, detached	4,838	55.8%
1-unit, attached	877	10.1%
2 to 4 units	916	10.6%
5 to 19 units	798	9.2%
20 or more units	839	9.7%
Mobile home & other	408	4.7%

Geography

Place GEOID: 5559925
Type (LSAD): 25
Land area: 11 sq mi
Water area: 0.6 sq mi
Center point: 43.8897, -91.2044