Superior

Population: 26,550
Median household income: $63,415
Median home value: $168,500

Superior is a community in Douglas County, Wisconsin, home to 26,550 residents. Its median household income of $63,415 runs below the Douglas County figure of $72,579.

Between 2019 and 2023, Superior's population grew 1.2% from 26,223 to 26,550, while its median home value rose 39.5% from $120,800 to $168,500.

13.0% of residents live below the poverty line. Households average 2.18 people.

Demographics

ACS 2019–2023

Population: 26,550
Median age: 38.9 yrs
Median household income: $63,415
Median home value: $168,500
Median gross rent: $881
Housing units: 12,509
Homeownership rate: 61.2%
Bachelor's degree or higher: 28.7%
Unemployment rate: 3.6%

Trends

ACS 5-year · 2019–2023

Population

26,22326,550

Median household income

$46,957$63,415

Median home value

$120,800$168,500

Median gross rent

$758$881

Year	Population	Median household income	Median home value	Median gross rent
2019	26,223	$46,957	$120,800	$758
2020	26,260	$48,830	$125,400	$773
2021	26,601	$51,968	$135,900	$789
2022	26,562	$54,935	$155,400	$817
2023	26,550	$63,415	$168,500	$881

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 54.6%

5 to 1714.6%

18 to 2410.4%

25 to 3414.4%

35 to 4414.1%

45 to 5411.9%

55 to 6412.8%

65 to 7410.0%

75 and over7.1%

	Count	Share
Under 5	1,231	4.6%
5 to 17	3,866	14.6%
18 to 24	2,769	10.4%
25 to 34	3,822	14.4%
35 to 44	3,756	14.1%
45 to 54	3,154	11.9%
55 to 64	3,399	12.8%
65 to 74	2,658	10.0%
75 and over	1,895	7.1%

Race & ethnicity

	Count	Share
White (non-Hispanic)	23,575	88.8%
Black or African American	448	1.7%
American Indian & Alaska Native	269	1.0%
Asian	435	1.6%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	45	0.2%
Two or more races	1,227	4.6%
Hispanic or Latino (any race)	551	2.1%

Educational attainment (age 25+)

No high school diploma5.9%

High school graduate28.8%

Some college or associate's36.6%

Bachelor's degree21.2%

Graduate or professional degree7.5%

	Count	Share
No high school diploma	1,095	5.9%
High school graduate	5,378	28.8%
Some college or associate's	6,844	36.6%
Bachelor's degree	3,964	21.2%
Graduate or professional degree	1,403	7.5%

Commute to work

Mean travel time to work: 16 min

Drove alone74.3%

Carpooled11.4%

Public transit1.2%

Walked5.6%

Bicycle0.0%

Worked from home7.0%

Other means0.5%

How workers get to work

	Count	Share
Drove alone	10,259	74.3%
Carpooled	1,579	11.4%
Public transit	172	1.2%
Walked	768	5.6%
Bicycle	0	0.0%
Worked from home	965	7.0%
Other means	70	0.5%

Travel time

	Count	Share
Under 15 min	6,603	51.4%
15 to 29 min	4,590	35.7%
30 to 44 min	1,149	8.9%
45 to 59 min	139	1.1%
60+ min	367	2.9%

Households

Average household size: 2.18
Poverty rate: 13.0% (3,341 of 25,637)

	Count	Share
Family households	5,929	50.7%
Nonfamily households	5,775	49.3%

Housing

Median year structure built: 1957

Occupancy

	Count	Share
Occupied	11,704	93.6%
Vacant	805	6.4%

Tenure (of occupied units)

	Count	Share
Owner-occupied	7,165	61.2%
Renter-occupied	4,539	38.8%

1-unit, detached62.7%

1-unit, attached3.1%

2 to 4 units12.1%

5 to 19 units10.7%

20 or more units8.7%

Mobile home & other2.6%

Units in structure

	Count	Share
1-unit, detached	7,843	62.7%
1-unit, attached	391	3.1%
2 to 4 units	1,517	12.1%
5 to 19 units	1,342	10.7%
20 or more units	1,094	8.7%
Mobile home & other	322	2.6%

Geography

Place GEOID: 5578650
Type (LSAD): 25
Land area: 37 sq mi
Water area: 8.74 sq mi
Center point: 46.6921, -92.0804