Madison

Population: 275,568
Median household income: $76,983
Median home value: $346,900

Madison is a community in Dane County, Wisconsin, home to 275,568 residents. The median household income of $76,983 is below the Dane County median ($88,108).

Between 2019 and 2023, Madison's population grew 8.1% from 254,977 to 275,568, while its median home value rose 40.8% from $246,300 to $346,900.

The median gross rent is $1,364. 59.2% of adults 25 and older hold a bachelor's degree or higher.

Demographics

ACS 2019–2023

Population: 275,568
Median age: 31.8 yrs
Median household income: $76,983
Median home value: $346,900
Median gross rent: $1,364
Housing units: 130,848
Homeownership rate: 46.6%
Bachelor's degree or higher: 59.2%
Unemployment rate: 2.7%

Trends

ACS 5-year · 2019–2023

Population

254,977275,568

Median household income

$65,332$76,983

Median home value

$246,300$346,900

Median gross rent

$1,118$1,364

Year	Population	Median household income	Median home value	Median gross rent
2019	254,977	$65,332	$246,300	$1,118
2020	258,366	$67,565	$262,400	$1,147
2021	265,447	$70,466	$277,800	$1,212
2022	268,516	$74,895	$326,600	$1,291
2023	275,568	$76,983	$346,900	$1,364

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 54.8%

5 to 1711.6%

18 to 2420.3%

25 to 3418.7%

35 to 4412.8%

45 to 549.6%

55 to 649.5%

65 to 747.7%

75 and over5.0%

	Count	Share
Under 5	13,149	4.8%
5 to 17	31,838	11.6%
18 to 24	55,923	20.3%
25 to 34	51,625	18.7%
35 to 44	35,345	12.8%
45 to 54	26,548	9.6%
55 to 64	26,128	9.5%
65 to 74	21,202	7.7%
75 and over	13,810	5.0%

Race & ethnicity

	Count	Share
White (non-Hispanic)	193,801	70.3%
Black or African American	19,279	7.0%
American Indian & Alaska Native	527	0.2%
Asian	21,889	7.9%
Native Hawaiian & Pacific Islander	56	0.0%
Some other race	1,125	0.4%
Two or more races	13,164	4.8%
Hispanic or Latino (any race)	25,727	9.3%

Educational attainment (age 25+)

No high school diploma4.3%

High school graduate14.6%

Some college or associate's21.9%

Bachelor's degree33.5%

Graduate or professional degree25.6%

	Count	Share
No high school diploma	7,582	4.3%
High school graduate	25,420	14.6%
Some college or associate's	38,309	21.9%
Bachelor's degree	58,554	33.5%
Graduate or professional degree	44,793	25.6%

Commute to work

Mean travel time to work: 19 min

Drove alone57.6%

Carpooled5.9%

Public transit5.8%

Walked8.2%

Bicycle3.1%

Worked from home18.2%

Other means1.3%

How workers get to work

	Count	Share
Drove alone	91,418	57.6%
Carpooled	9,297	5.9%
Public transit	9,127	5.8%
Walked	13,074	8.2%
Bicycle	4,899	3.1%
Worked from home	28,865	18.2%
Other means	1,999	1.3%

Travel time

	Count	Share
Under 15 min	43,441	33.5%
15 to 29 min	60,787	46.8%
30 to 44 min	18,575	14.3%
45 to 59 min	4,109	3.2%
60+ min	2,902	2.2%

Households

Average household size: 2.09
Poverty rate: 16.2% (42,877 of 264,339)

	Count	Share
Family households	55,074	43.8%
Nonfamily households	70,713	56.2%

Housing

Median year structure built: 1979

Occupancy

	Count	Share
Occupied	125,787	96.1%
Vacant	5,061	3.9%

Tenure (of occupied units)

	Count	Share
Owner-occupied	58,668	46.6%
Renter-occupied	67,119	53.4%

1-unit, detached40.7%

1-unit, attached4.7%

2 to 4 units11.4%

5 to 19 units14.5%

20 or more units27.9%

Mobile home & other0.8%

Units in structure

	Count	Share
1-unit, detached	53,208	40.7%
1-unit, attached	6,183	4.7%
2 to 4 units	14,935	11.4%
5 to 19 units	19,021	14.5%
20 or more units	36,472	27.9%
Mobile home & other	1,029	0.8%

Geography

Place GEOID: 5548000
Type (LSAD): 25
Land area: 84 sq mi
Water area: 21 sq mi
Center point: 43.0878, -89.4299