US Census Data

Rock County vs Winnebago County

A side-by-side comparison of Rock County and Winnebago County: population, income, housing, and more.

Rock County and Winnebago County are counties in Wisconsin. This page compares them across population, income, housing, education, commuting, and how each has changed since 2019.

Winnebago County has the higher population (171,357 vs 163,944 in Rock County). Rock County has the higher median household income ($74,390 vs $72,873 in Winnebago County). Rock County has the higher median home value ($215,900 vs $208,600 in Winnebago County).

Population, income & housing

Rock CountyWinnebago County
Population163,944171,357
Median age40.1 yrs38.4 yrs
Median household income$74,390$72,873
Median home value$215,900$208,600
Median gross rent$1,019$924
Housing units70,69476,770
Homeownership rate70.6%65.8%
Bachelor's degree or higher25.7%31.0%
Unemployment rate4.0%2.2%

Trends (ACS 5-year, 2019–2023)

Rock CountyWinnebago County
Population162,152 → 163,944 (+1.1%)170,411 → 171,357 (+0.6%)
Median household income$57,875 → $74,390 (+28.5%)$58,543 → $72,873 (+24.5%)
Median home value$146,200 → $215,900 (+47.7%)$152,500 → $208,600 (+36.8%)
Median gross rent$838 → $1,019 (+21.6%)$766 → $924 (+20.6%)

Rock County

Population
162,152163,944
Median household income
$57,875$74,390
Median home value
$146,200$215,900
Median gross rent
$838$1,019

Winnebago County

Population
170,411171,357
Median household income
$58,543$72,873
Median home value
$152,500$208,600
Median gross rent
$766$924

Age & race/ethnicity

Age distribution (share)

Rock CountyWinnebago County
Under 55.7%5.2%
5 to 1717.0%15.2%
18 to 248.4%11.4%
25 to 3412.2%13.2%
35 to 4412.6%12.6%
45 to 5412.5%11.9%
55 to 6414.2%13.4%
65 to 7410.5%10.0%
75 and over6.8%7.0%

Race & ethnicity (share)

Rock CountyWinnebago County
White (non-Hispanic)80.2%85.8%
Black or African American4.6%2.5%
American Indian & Alaska Native0.0%0.3%
Asian1.1%3.2%
Native Hawaiian & Pacific Islander0.0%0.1%
Some other race0.2%0.3%
Two or more races3.9%2.9%
Hispanic or Latino9.9%4.9%

Educational attainment (age 25+)

Share of adults 25+

Rock CountyWinnebago County
No high school diploma7.4%5.5%
High school graduate33.3%31.7%
Some college or associate's33.6%31.7%
Bachelor's degree17.7%21.4%
Graduate or professional degree8.0%9.6%

Commute to work

How workers get to work (share)

Rock CountyWinnebago County
Drove alone80.3%77.8%
Carpooled8.2%7.6%
Public transit0.5%0.6%
Walked1.8%2.2%
Bicycle0.2%0.7%
Worked from home8.2%10.4%
Other means1.0%0.7%

Housing

Units in structure (share)

Rock CountyWinnebago County
1-unit, detached74.3%66.2%
1-unit, attached4.3%3.8%
2 to 4 units7.5%9.1%
5 to 19 units5.6%12.9%
20 or more units5.8%6.1%
Mobile home & other2.5%1.9%

Poverty & households

Rock CountyWinnebago County
Poverty rate10.0%10.9%
Average household size2.422.29
Mean commute (minutes)2419
Median year structure built19701975

Full profiles

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