Rio del Mar

Population: 8,938
Median household income: $150,313
Median home value: $1,242,600

Located in Santa Cruz County, California, Rio del Mar is a community with a population of 8,938. At $150,313, its median household income sits above Santa Cruz County's $109,266.

From 2019 to 2023, Rio del Mar's population declined 7.4% from 9,657 to 8,938, while its median home value rose 34.0% from $927,400 to $1,242,600.

The median gross rent is $3,172. 61.4% of adults 25 and older hold a bachelor's degree or higher.

Demographics

ACS 2019–2023

Population: 8,938
Median age: 51.4 yrs
Median household income: $150,313
Median home value: $1,242,600
Median gross rent: $3,172
Housing units: 4,804
Homeownership rate: 77.6%
Bachelor's degree or higher: 61.4%
Unemployment rate: 5.7%

Trends

ACS 5-year · 2019–2023

Population

9,6578,938

Median household income

$104,416$150,313

Median home value

$927,400$1,242,600

Median gross rent

$2,235$3,172

Year	Population	Median household income	Median home value	Median gross rent
2019	9,657	$104,416	$927,400	$2,235
2020	9,713	$116,220	$968,800	$2,266
2021	9,264	$131,835	$1,017,300	$2,631
2022	9,007	$145,938	$1,213,000	$2,743
2023	8,938	$150,313	$1,242,600	$3,172

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 53.6%

5 to 1713.9%

18 to 247.4%

25 to 344.0%

35 to 4410.9%

45 to 5417.4%

55 to 6416.9%

65 to 7413.6%

75 and over12.4%

	Count	Share
Under 5	326	3.6%
5 to 17	1,238	13.9%
18 to 24	657	7.4%
25 to 34	354	4.0%
35 to 44	976	10.9%
45 to 54	1,551	17.4%
55 to 64	1,510	16.9%
65 to 74	1,218	13.6%
75 and over	1,108	12.4%

Race & ethnicity

	Count	Share
White (non-Hispanic)	7,155	80.1%
Black or African American	23	0.3%
American Indian & Alaska Native	0	0.0%
Asian	290	3.2%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	76	0.9%
Two or more races	374	4.2%
Hispanic or Latino (any race)	1,020	11.4%

Educational attainment (age 25+)

No high school diploma1.5%

High school graduate7.1%

Some college or associate's30.0%

Bachelor's degree31.1%

Graduate or professional degree30.4%

	Count	Share
No high school diploma	99	1.5%
High school graduate	475	7.1%
Some college or associate's	2,016	30.0%
Bachelor's degree	2,088	31.1%
Graduate or professional degree	2,039	30.4%

Commute to work

Mean travel time to work: 32 min

Drove alone59.8%

Carpooled7.7%

Public transit0.0%

Walked0.4%

Bicycle0.4%

Worked from home30.2%

Other means1.5%

How workers get to work

	Count	Share
Drove alone	2,631	59.8%
Carpooled	339	7.7%
Public transit	0	0.0%
Walked	19	0.4%
Bicycle	17	0.4%
Worked from home	1,328	30.2%
Other means	64	1.5%

Travel time

	Count	Share
Under 15 min	569	18.5%
15 to 29 min	1,226	39.9%
30 to 44 min	497	16.2%
45 to 59 min	316	10.3%
60+ min	462	15.0%

Households

Average household size: 2.36
Poverty rate: 3.1% (273 of 8,869)

	Count	Share
Family households	2,517	66.6%
Nonfamily households	1,262	33.4%

Housing

Median year structure built: 1973

Occupancy

	Count	Share
Occupied	3,779	78.7%
Vacant	1,025	21.3%

Tenure (of occupied units)

	Count	Share
Owner-occupied	2,931	77.6%
Renter-occupied	848	22.4%

1-unit, detached78.2%

1-unit, attached12.4%

2 to 4 units5.4%

5 to 19 units1.4%

20 or more units1.8%

Mobile home & other0.9%

Units in structure

	Count	Share
1-unit, detached	3,755	78.2%
1-unit, attached	595	12.4%
2 to 4 units	261	5.4%
5 to 19 units	65	1.4%
20 or more units	87	1.8%
Mobile home & other	41	0.9%

Geography

Place GEOID: 0660928
Type (LSAD): 57
Land area: 3 sq mi
Water area: 1.61 sq mi
Center point: 36.9579, -121.8848