San Marcos

Population: 94,078
Median household income: $105,286
Median home value: $792,400

Located in San Diego County, California, San Marcos is a community with a population of 94,078. At $105,286, its median household income sits in line with San Diego County's $102,285.

Between 2019 and 2023, San Marcos's population declined 1.3% from 95,355 to 94,078, while its median home value rose 47.2% from $538,200 to $792,400.

10.2% of residents live below the poverty line. Households average 2.99 people.

Demographics

ACS 2019–2023

Population: 94,078
Median age: 36.8 yrs
Median household income: $105,286
Median home value: $792,400
Median gross rent: $2,191
Housing units: 32,255
Homeownership rate: 63.0%
Bachelor's degree or higher: 42.7%
Unemployment rate: 4.5%

Trends

ACS 5-year · 2019–2023

Population

95,35594,078

Median household income

$78,797$105,286

Median home value

$538,200$792,400

Median gross rent

$1,704$2,191

Year	Population	Median household income	Median home value	Median gross rent
2019	95,355	$78,797	$538,200	$1,704
2020	96,219	$86,408	$584,600	$1,802
2021	94,313	$90,620	$616,600	$1,873
2022	94,360	$99,413	$728,800	$2,064
2023	94,078	$105,286	$792,400	$2,191

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 56.2%

5 to 1719.4%

18 to 249.7%

25 to 3412.4%

35 to 4415.4%

45 to 5412.7%

55 to 6410.9%

65 to 747.7%

75 and over5.6%

	Count	Share
Under 5	5,808	6.2%
5 to 17	18,250	19.4%
18 to 24	9,131	9.7%
25 to 34	11,656	12.4%
35 to 44	14,522	15.4%
45 to 54	11,923	12.7%
55 to 64	10,298	10.9%
65 to 74	7,227	7.7%
75 and over	5,263	5.6%

Race & ethnicity

	Count	Share
White (non-Hispanic)	41,812	44.4%
Black or African American	1,233	1.3%
American Indian & Alaska Native	144	0.2%
Asian	10,086	10.7%
Native Hawaiian & Pacific Islander	14	0.0%
Some other race	370	0.4%
Two or more races	5,283	5.6%
Hispanic or Latino (any race)	35,136	37.3%

Educational attainment (age 25+)

No high school diploma11.9%

High school graduate16.9%

Some college or associate's28.4%

Bachelor's degree28.4%

Graduate or professional degree14.4%

	Count	Share
No high school diploma	7,234	11.9%
High school graduate	10,317	16.9%
Some college or associate's	17,313	28.4%
Bachelor's degree	17,266	28.4%
Graduate or professional degree	8,759	14.4%

Commute to work

Mean travel time to work: 27 min

Drove alone69.8%

Carpooled7.9%

Public transit0.5%

Walked1.6%

Bicycle0.5%

Worked from home18.7%

Other means1.0%

How workers get to work

	Count	Share
Drove alone	31,016	69.8%
Carpooled	3,530	7.9%
Public transit	207	0.5%
Walked	695	1.6%
Bicycle	240	0.5%
Worked from home	8,299	18.7%
Other means	439	1.0%

Travel time

	Count	Share
Under 15 min	6,767	18.7%
15 to 29 min	13,852	38.3%
30 to 44 min	9,972	27.6%
45 to 59 min	2,834	7.8%
60+ min	2,702	7.5%

Households

Average household size: 2.99
Poverty rate: 10.2% (9,406 of 92,448)

	Count	Share
Family households	22,829	73.9%
Nonfamily households	8,051	26.1%

Housing

Median year structure built: 1994

Occupancy

	Count	Share
Occupied	30,880	95.7%
Vacant	1,375	4.3%

Tenure (of occupied units)

	Count	Share
Owner-occupied	19,469	63.0%
Renter-occupied	11,411	37.0%

1-unit, detached51.1%

1-unit, attached10.2%

2 to 4 units3.9%

5 to 19 units8.3%

20 or more units15.8%

Mobile home & other10.8%

Units in structure

	Count	Share
1-unit, detached	16,488	51.1%
1-unit, attached	3,285	10.2%
2 to 4 units	1,245	3.9%
5 to 19 units	2,671	8.3%
20 or more units	5,097	15.8%
Mobile home & other	3,469	10.8%

Geography

Place GEOID: 0668196
Type (LSAD): 25
Land area: 25 sq mi
Water area: 0.02 sq mi
Center point: 33.1326, -117.1699