Rainbow

Population: 1,793
Median household income: $85,368
Median home value: $699,500

Located in San Diego County, California, Rainbow is a community with a population of 1,793. At $85,368, its median household income sits below San Diego County's $102,285.

Between 2019 and 2023, Rainbow's population declined 24.0% from 2,360 to 1,793, while its median home value rose 48.8% from $470,100 to $699,500.

The largest age group is 65 to 74, 15.4% of residents. White (non-Hispanic) residents are the largest group, 52.7% of the population.

Demographics

ACS 2019–2023

Population: 1,793
Median age: 44.0 yrs
Median household income: $85,368
Median home value: $699,500
Median gross rent: $2,097
Housing units: 651
Homeownership rate: 81.5%
Bachelor's degree or higher: 28.4%
Unemployment rate: 6.5%

Trends

ACS 5-year · 2019–2023

Population

2,3601,793

Median household income

$64,637$85,368

Median home value

$470,100$699,500

Median gross rent

$1,060$2,097

Year	Population	Median household income	Median home value	Median gross rent
2019	2,360	$64,637	$470,100	$1,060
2020	2,211	$65,694	$537,400	$1,103
2021	2,129	$71,538	$556,500	$1,338
2022	1,830	$69,844	$635,600	$1,847
2023	1,793	$85,368	$699,500	$2,097

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 55.5%

5 to 1714.1%

18 to 244.5%

25 to 3414.3%

35 to 4412.4%

45 to 5410.9%

55 to 6412.7%

65 to 7415.4%

75 and over10.3%

	Count	Share
Under 5	98	5.5%
5 to 17	252	14.1%
18 to 24	80	4.5%
25 to 34	257	14.3%
35 to 44	223	12.4%
45 to 54	195	10.9%
55 to 64	228	12.7%
65 to 74	276	15.4%
75 and over	184	10.3%

Race & ethnicity

	Count	Share
White (non-Hispanic)	945	52.7%
Black or African American	8	0.4%
American Indian & Alaska Native	10	0.6%
Asian	128	7.1%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	11	0.6%
Two or more races	82	4.6%
Hispanic or Latino (any race)	609	34.0%

Educational attainment (age 25+)

No high school diploma16.7%

High school graduate20.3%

Some college or associate's34.6%

Bachelor's degree19.0%

Graduate or professional degree9.4%

	Count	Share
No high school diploma	227	16.7%
High school graduate	277	20.3%
Some college or associate's	472	34.6%
Bachelor's degree	259	19.0%
Graduate or professional degree	128	9.4%

Commute to work

Mean travel time to work: 34 min

Drove alone74.3%

Carpooled15.7%

Public transit0.0%

Walked2.6%

Bicycle0.0%

Worked from home6.6%

Other means0.8%

How workers get to work

	Count	Share
Drove alone	541	74.3%
Carpooled	114	15.7%
Public transit	0	0.0%
Walked	19	2.6%
Bicycle	0	0.0%
Worked from home	48	6.6%
Other means	6	0.8%

Travel time

	Count	Share
Under 15 min	149	21.9%
15 to 29 min	194	28.5%
30 to 44 min	140	20.6%
45 to 59 min	66	9.7%
60+ min	131	19.3%

Households

Average household size: 2.91
Poverty rate: 8.6% (149 of 1,727)

	Count	Share
Family households	427	71.3%
Nonfamily households	172	28.7%

Housing

Median year structure built: 1976

Occupancy

	Count	Share
Occupied	599	92.0%
Vacant	52	8.0%

Tenure (of occupied units)

	Count	Share
Owner-occupied	488	81.5%
Renter-occupied	111	18.5%

1-unit, detached76.2%

1-unit, attached0.5%

2 to 4 units0.0%

5 to 19 units2.6%

20 or more units1.4%

Mobile home & other19.4%

Units in structure

	Count	Share
1-unit, detached	496	76.2%
1-unit, attached	3	0.5%
2 to 4 units	0	0.0%
5 to 19 units	17	2.6%
20 or more units	9	1.4%
Mobile home & other	126	19.4%

Geography

Place GEOID: 0659248
Type (LSAD): 57
Land area: 11 sq mi
Water area: 0 sq mi
Center point: 33.4099, -117.1394