US Census Data

ZIP Code 54401

ZIP Code Tabulation Area in Marathon County, Wisconsin.

Population
31,430
+2.9%’19–’23
Median household income
$69,542
+30.6%’19–’23
Median home value
$186,100
+30.5%’19–’23

ZIP Code 54401 (Marathon County, Wisconsin) is home to about 31,430 residents. The median household income of $69,542 is below the Marathon County median ($76,185).

Between 2019 and 2023, ZIP Code 54401's population grew 2.9% from 30,549 to 31,430, while its median gross rent rose 30.4% from $743 to $969.

The largest age group is 5 to 17, 16.3% of residents. White (non-Hispanic) residents are the largest group, 78.0% of the population.

Demographics

ACS 2019–2023
Population
31,430
Median age
40.6 yrs
Median household income
$69,542
Median home value
$186,100
Median gross rent
$969
Housing units
14,230
Homeownership rate
66.3%
Bachelor's degree or higher
30.9%
Unemployment rate
3.1%

Trends

ACS 5-year · 2019–2023
Population
30,54931,430
Median household income
$53,228$69,542
Median home value
$142,600$186,100
Median gross rent
$743$969
YearPopulationMedian household incomeMedian home valueMedian gross rent
201930,549$53,228$142,600$743
202030,625$53,378$149,000$800
202131,304$60,052$156,500$837
202231,292$64,799$173,800$920
202331,430$69,542$186,100$969

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

CountShare
Under 51,9456.2%
5 to 175,10916.3%
18 to 242,4657.8%
25 to 343,84912.2%
35 to 444,23913.5%
45 to 543,29410.5%
55 to 644,39114.0%
65 to 743,68911.7%
75 and over2,4497.8%

Race & ethnicity

CountShare
White (non-Hispanic)24,52878.0%
Black or African American640.2%
American Indian & Alaska Native300.1%
Asian3,71111.8%
Native Hawaiian & Pacific Islander130.0%
Some other race670.2%
Two or more races1,5274.9%
Hispanic or Latino (any race)1,4904.7%

Educational attainment (age 25+)

CountShare
No high school diploma1,9358.8%
High school graduate6,28628.7%
Some college or associate's6,91031.5%
Bachelor's degree4,57220.9%
Graduate or professional degree2,20810.1%

Commute to work

Mean travel time to work
15 min

How workers get to work

CountShare
Drove alone11,49173.6%
Carpooled1,55510.0%
Public transit700.4%
Walked2351.5%
Bicycle290.2%
Worked from home2,02413.0%
Other means2051.3%

Travel time

CountShare
Under 15 min6,51948.0%
15 to 29 min5,80642.7%
30 to 44 min7165.3%
45 to 59 min3102.3%
60+ min2341.7%

Households

Average household size
2.34
Poverty rate
11.3% (3,484 of 30,853)
CountShare
Family households8,07060.7%
Nonfamily households5,21539.3%

Housing

Median year structure built
1974

Occupancy

CountShare
Occupied13,28593.4%
Vacant9456.6%

Tenure (of occupied units)

CountShare
Owner-occupied8,81166.3%
Renter-occupied4,47433.7%

Units in structure

CountShare
1-unit, detached9,97870.1%
1-unit, attached4693.3%
2 to 4 units9866.9%
5 to 19 units1,84212.9%
20 or more units8856.2%
Mobile home & other700.5%

Geography

ZCTA
54401
Land area
84 sq mi
Water area
1.96 sq mi
Center point
44.9668, -89.7094

Counties this ZIP covers

1

Compare with nearby ZIP codes

6

National ZIP rankings

21

Nearby ZIP codes

8