US Census Data

ZIP Code 28698

ZIP Code Tabulation Area in Watauga County, North Carolina.

Population
2,259
-2.3%’19–’23
Median household income
$56,506
+35.4%’19–’23
Median home value
$224,800
+40.1%’19–’23

Covering part of Watauga County, North Carolina, ZIP Code 28698 has about 2,259 residents. At $56,506, its median household income sits above Watauga County's $51,367.

From 2019 to 2023, ZIP Code 28698's population declined 2.3% from 2,312 to 2,259, while its median gross rent fell 16.5% from $794 to $663.

Owners occupy 87.5% of the area's occupied homes. The median resident is 49.5 years old.

Demographics

ACS 2019–2023
Population
2,259
Median age
49.5 yrs
Median household income
$56,506
Median home value
$224,800
Median gross rent
$663
Housing units
1,152
Homeownership rate
87.5%
Bachelor's degree or higher
19.5%
Unemployment rate
0.0%

Trends

ACS 5-year · 2019–2023
Population
2,3122,259
Median household income
$41,731$56,506
Median home value
$160,400$224,800
Median gross rent
$794$663
YearPopulationMedian household incomeMedian home valueMedian gross rent
20192,312$41,731$160,400$794
20202,589$37,237$161,600$637
20212,594$47,074$187,200$639
20222,582$54,306$195,600$677
20232,259$56,506$224,800$663

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

CountShare
Under 51064.7%
5 to 1731413.9%
18 to 241084.8%
25 to 3423010.2%
35 to 441637.2%
45 to 5451822.9%
55 to 6427012.0%
65 to 7425811.4%
75 and over29212.9%

Race & ethnicity

CountShare
White (non-Hispanic)2,12494.0%
Black or African American50.2%
American Indian & Alaska Native00.0%
Asian00.0%
Native Hawaiian & Pacific Islander00.0%
Some other race00.0%
Two or more races150.7%
Hispanic or Latino (any race)1155.1%

Educational attainment (age 25+)

CountShare
No high school diploma22212.8%
High school graduate74843.2%
Some college or associate's42324.4%
Bachelor's degree20812.0%
Graduate or professional degree1307.5%

Commute to work

Mean travel time to work
22 min

How workers get to work

CountShare
Drove alone90179.7%
Carpooled655.8%
Public transit00.0%
Walked00.0%
Bicycle00.0%
Worked from home14412.7%
Other means201.8%

Travel time

CountShare
Under 15 min14714.9%
15 to 29 min62963.8%
30 to 44 min15615.8%
45 to 59 min333.3%
60+ min212.1%

Households

Average household size
2.52
Poverty rate
7.7% (175 of 2,259)
CountShare
Family households52258.5%
Nonfamily households37141.5%

Housing

Median year structure built
1991

Occupancy

CountShare
Occupied89377.5%
Vacant25922.5%

Tenure (of occupied units)

CountShare
Owner-occupied78187.5%
Renter-occupied11212.5%

Units in structure

CountShare
1-unit, detached87876.2%
1-unit, attached00.0%
2 to 4 units776.7%
5 to 19 units00.0%
20 or more units00.0%
Mobile home & other19717.1%

Geography

ZCTA
28698
Land area
26 sq mi
Water area
0.02 sq mi
Center point
36.3140, -81.7609

Counties this ZIP covers

2

Compare with nearby ZIP codes

6

National ZIP rankings

21

Nearby ZIP codes

12