Goleta

Population: 32,693
Median household income: $118,039
Median home value: $1,002,500

Goleta is a community in Santa Barbara County, California, home to 32,693 residents. The median household income of $118,039 is above the Santa Barbara County median ($95,977).

From 2019 to 2023, Goleta's population grew 5.5% from 30,975 to 32,693, while its median home value rose 25.7% from $797,700 to $1,002,500.

The median resident is 35.5 years old. The largest age group is 25 to 34, 15.8% of residents.

Demographics

ACS 2019–2023

Population: 32,693
Median age: 35.5 yrs
Median household income: $118,039
Median home value: $1,002,500
Median gross rent: $2,385
Housing units: 12,727
Homeownership rate: 51.2%
Bachelor's degree or higher: 48.3%
Unemployment rate: 4.3%

Trends

ACS 5-year · 2019–2023

Population

30,97532,693

Median household income

$98,005$118,039

Median home value

$797,700$1,002,500

Median gross rent

$1,999$2,385

Year	Population	Median household income	Median home value	Median gross rent
2019	30,975	$98,005	$797,700	$1,999
2020	32,142	$98,035	$813,000	$1,955
2021	32,677	$104,830	$828,300	$2,085
2022	32,640	$113,889	$910,700	$2,210
2023	32,693	$118,039	$1,002,500	$2,385

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 56.1%

5 to 1713.7%

18 to 2413.9%

25 to 3415.8%

35 to 4411.8%

45 to 5410.4%

55 to 6413.4%

65 to 748.7%

75 and over6.2%

	Count	Share
Under 5	2,003	6.1%
5 to 17	4,478	13.7%
18 to 24	4,533	13.9%
25 to 34	5,160	15.8%
35 to 44	3,842	11.8%
45 to 54	3,413	10.4%
55 to 64	4,374	13.4%
65 to 74	2,852	8.7%
75 and over	2,038	6.2%

Race & ethnicity

	Count	Share
White (non-Hispanic)	14,709	45.0%
Black or African American	645	2.0%
American Indian & Alaska Native	0	0.0%
Asian	3,671	11.2%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	60	0.2%
Two or more races	1,611	4.9%
Hispanic or Latino (any race)	11,997	36.7%

Educational attainment (age 25+)

No high school diploma10.3%

High school graduate13.3%

Some college or associate's28.2%

Bachelor's degree28.1%

Graduate or professional degree20.2%

	Count	Share
No high school diploma	2,231	10.3%
High school graduate	2,880	13.3%
Some college or associate's	6,103	28.2%
Bachelor's degree	6,088	28.1%
Graduate or professional degree	4,377	20.2%

Commute to work

Mean travel time to work: 19 min

Drove alone61.7%

Carpooled10.5%

Public transit2.4%

Walked2.6%

Bicycle3.6%

Worked from home17.9%

Other means1.3%

How workers get to work

	Count	Share
Drove alone	10,816	61.7%
Carpooled	1,835	10.5%
Public transit	420	2.4%
Walked	461	2.6%
Bicycle	639	3.6%
Worked from home	3,137	17.9%
Other means	231	1.3%

Travel time

	Count	Share
Under 15 min	6,455	44.8%
15 to 29 min	6,037	41.9%
30 to 44 min	722	5.0%
45 to 59 min	446	3.1%
60+ min	742	5.2%

Households

Average household size: 2.68
Poverty rate: 10.6% (3,443 of 32,473)

	Count	Share
Family households	7,336	60.5%
Nonfamily households	4,799	39.5%

Housing

Median year structure built: 1974

Occupancy

	Count	Share
Occupied	12,135	95.3%
Vacant	592	4.7%

Tenure (of occupied units)

	Count	Share
Owner-occupied	6,216	51.2%
Renter-occupied	5,919	48.8%

1-unit, detached43.6%

1-unit, attached11.0%

2 to 4 units7.5%

5 to 19 units18.8%

20 or more units13.2%

Mobile home & other5.9%

Units in structure

	Count	Share
1-unit, detached	5,545	43.6%
1-unit, attached	1,397	11.0%
2 to 4 units	960	7.5%
5 to 19 units	2,398	18.8%
20 or more units	1,678	13.2%
Mobile home & other	749	5.9%

Geography

Place GEOID: 0630378
Type (LSAD): 25
Land area: 7.85 sq mi
Water area: 0.07 sq mi
Center point: 34.4354, -119.8589