Willits

Population: 4,945
Median household income: $55,971
Median home value: $306,800

Willits, a community in Mendocino County, California, has 4,945 residents. At $55,971, its median household income sits below Mendocino County's $64,688.

From 2019 to 2023, Willits's population grew 1.1% from 4,893 to 4,945, while its median home value rose 21.9% from $251,700 to $306,800.

The typical home was built around 1973. 13.7% of residents live below the poverty line.

Demographics

ACS 2019–2023

Population: 4,945
Median age: 41.4 yrs
Median household income: $55,971
Median home value: $306,800
Median gross rent: $1,152
Housing units: 2,106
Homeownership rate: 39.3%
Bachelor's degree or higher: 17.4%
Unemployment rate: 11.8%

Trends

ACS 5-year · 2019–2023

Population

4,8934,945

Median household income

$35,204$55,971

Median home value

$251,700$306,800

Median gross rent

$963$1,152

Year	Population	Median household income	Median home value	Median gross rent
2019	4,893	$35,204	$251,700	$963
2020	4,895	$33,007	$269,700	$894
2021	5,008	$34,519	$301,000	$958
2022	4,968	$45,592	$294,700	$1,074
2023	4,945	$55,971	$306,800	$1,152

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 55.8%

5 to 1719.1%

18 to 249.3%

25 to 347.3%

35 to 4413.4%

45 to 548.7%

55 to 647.7%

65 to 7416.6%

75 and over12.0%

	Count	Share
Under 5	289	5.8%
5 to 17	944	19.1%
18 to 24	462	9.3%
25 to 34	359	7.3%
35 to 44	661	13.4%
45 to 54	432	8.7%
55 to 64	381	7.7%
65 to 74	822	16.6%
75 and over	595	12.0%

Race & ethnicity

	Count	Share
White (non-Hispanic)	3,128	63.3%
Black or African American	0	0.0%
American Indian & Alaska Native	135	2.7%
Asian	29	0.6%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	24	0.5%
Two or more races	54	1.1%
Hispanic or Latino (any race)	1,575	31.9%

Educational attainment (age 25+)

No high school diploma12.5%

High school graduate32.8%

Some college or associate's37.4%

Bachelor's degree10.8%

Graduate or professional degree6.6%

	Count	Share
No high school diploma	406	12.5%
High school graduate	1,065	32.8%
Some college or associate's	1,214	37.4%
Bachelor's degree	352	10.8%
Graduate or professional degree	213	6.6%

Commute to work

Mean travel time to work: 15 min

Drove alone66.5%

Carpooled9.6%

Public transit0.0%

Walked13.0%

Bicycle0.0%

Worked from home10.8%

Other means0.0%

How workers get to work

	Count	Share
Drove alone	996	66.5%
Carpooled	144	9.6%
Public transit	0	0.0%
Walked	195	13.0%
Bicycle	0	0.0%
Worked from home	162	10.8%
Other means	0	0.0%

Travel time

	Count	Share
Under 15 min	762	57.1%
15 to 29 min	178	13.3%
30 to 44 min	351	26.3%
45 to 59 min	44	3.3%
60+ min	0	0.0%

Households

Average household size: 2.47
Poverty rate: 13.7% (667 of 4,873)

	Count	Share
Family households	919	46.9%
Nonfamily households	1,040	53.1%

Housing

Median year structure built: 1973

Occupancy

	Count	Share
Occupied	1,959	93.0%
Vacant	147	7.0%

Tenure (of occupied units)

	Count	Share
Owner-occupied	769	39.3%
Renter-occupied	1,190	60.7%

1-unit, detached42.5%

1-unit, attached6.2%

2 to 4 units17.2%

5 to 19 units16.5%

20 or more units8.4%

Mobile home & other9.1%

Units in structure

	Count	Share
1-unit, detached	896	42.5%
1-unit, attached	131	6.2%
2 to 4 units	363	17.2%
5 to 19 units	347	16.5%
20 or more units	177	8.4%
Mobile home & other	192	9.1%

Geography

Place GEOID: 0685600
Type (LSAD): 25
Land area: 2.83 sq mi
Water area: 0 sq mi
Center point: 39.4050, -123.3489