Willow

Population: 1,769
Median household income: $74,669
Median home value: $285,100

Located in Matanuska-Susitna Borough, Alaska, Willow is a community with a population of 1,769. At $74,669, its median household income sits below Matanuska-Susitna Borough's $90,625.

From 2019 to 2023, Willow's population declined 11.0% from 1,987 to 1,769, while its median home value rose 47.6% from $193,200 to $285,100.

Owners occupy 90.9% of the area's occupied homes. The median resident is 46.7 years old.

Demographics

ACS 2019–2023

Population: 1,769
Median age: 46.7 yrs
Median household income: $74,669
Median home value: $285,100
Median gross rent: $1,282
Housing units: 1,922
Homeownership rate: 90.9%
Bachelor's degree or higher: 25.8%
Unemployment rate: 5.9%

Trends

ACS 5-year · 2019–2023

Population

1,9871,769

Median household income

$52,768$74,669

Median home value

$193,200$285,100

Median gross rent

$1,135$1,282

Year	Population	Median household income	Median home value	Median gross rent
2019	1,987	$52,768	$193,200	$1,135
2020	1,956	$51,932	$188,000	$1,100
2021	1,965	$60,104	$227,800	$1,151
2022	1,952	$71,536	$259,500	$1,114
2023	1,769	$74,669	$285,100	$1,282

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 54.9%

5 to 1717.6%

18 to 242.4%

25 to 347.5%

35 to 4414.1%

45 to 5414.7%

55 to 6416.0%

65 to 7415.0%

75 and over7.7%

	Count	Share
Under 5	87	4.9%
5 to 17	312	17.6%
18 to 24	42	2.4%
25 to 34	133	7.5%
35 to 44	250	14.1%
45 to 54	260	14.7%
55 to 64	283	16.0%
65 to 74	266	15.0%
75 and over	136	7.7%

Race & ethnicity

	Count	Share
White (non-Hispanic)	1,539	87.0%
Black or African American	0	0.0%
American Indian & Alaska Native	62	3.5%
Asian	12	0.7%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	0	0.0%
Two or more races	127	7.2%
Hispanic or Latino (any race)	29	1.6%

Educational attainment (age 25+)

No high school diploma5.9%

High school graduate30.0%

Some college or associate's38.3%

Bachelor's degree17.3%

Graduate or professional degree8.5%

	Count	Share
No high school diploma	79	5.9%
High school graduate	398	30.0%
Some college or associate's	508	38.3%
Bachelor's degree	230	17.3%
Graduate or professional degree	113	8.5%

Commute to work

Mean travel time to work: 60 min

Drove alone67.8%

Carpooled8.7%

Public transit0.0%

Walked1.9%

Bicycle0.0%

Worked from home13.1%

Other means8.5%

How workers get to work

	Count	Share
Drove alone	398	67.8%
Carpooled	51	8.7%
Public transit	0	0.0%
Walked	11	1.9%
Bicycle	0	0.0%
Worked from home	77	13.1%
Other means	50	8.5%

Travel time

	Count	Share
Under 15 min	58	11.4%
15 to 29 min	97	19.0%
30 to 44 min	51	10.0%
45 to 59 min	81	15.9%
60+ min	223	43.7%

Households

Average household size: 2.18
Poverty rate: 14.8% (261 of 1,769)

	Count	Share
Family households	449	55.4%
Nonfamily households	362	44.6%

Housing

Median year structure built: 1994

Occupancy

	Count	Share
Occupied	811	42.2%
Vacant	1,111	57.8%

Tenure (of occupied units)

	Count	Share
Owner-occupied	737	90.9%
Renter-occupied	74	9.1%

1-unit, detached98.4%

1-unit, attached0.0%

2 to 4 units0.6%

5 to 19 units0.5%

20 or more units0.0%

Mobile home & other0.4%

Units in structure

	Count	Share
1-unit, detached	1,892	98.4%
1-unit, attached	0	0.0%
2 to 4 units	12	0.6%
5 to 19 units	10	0.5%
20 or more units	0	0.0%
Mobile home & other	8	0.4%

Geography

Place GEOID: 0285280
Type (LSAD): 57
Land area: 690 sq mi
Water area: 8.17 sq mi
Center point: 61.8870, -149.6202