Lead

Population: 2,997
Median household income: $57,348
Median home value: $192,800

Lead, a community in Lawrence County, South Dakota, has 2,997 residents. At $57,348, its median household income sits below Lawrence County's $66,766.

From 2019 to 2023, Lead's population held roughly steady from 2,985 to 2,997, while its median home value rose 56.5% from $123,200 to $192,800.

19.8% of adults 25 and older hold a bachelor's degree or higher. Owners occupy 70.2% of the area's occupied homes.

Demographics

ACS 2019–2023

Population: 2,997
Median age: 52.1 yrs
Median household income: $57,348
Median home value: $192,800
Median gross rent: $844
Housing units: 1,795
Homeownership rate: 70.2%
Bachelor's degree or higher: 19.8%
Unemployment rate: 0.0%

Trends

ACS 5-year · 2019–2023

Population

2,9852,997

Median household income

$47,500$57,348

Median home value

$123,200$192,800

Median gross rent

$707$844

Year	Population	Median household income	Median home value	Median gross rent
2019	2,985	$47,500	$123,200	$707
2020	2,979	$44,278	$157,900	$721
2021	2,989	$43,125	$157,800	$773
2022	2,993	$54,555	$169,800	$836
2023	2,997	$57,348	$192,800	$844

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 52.9%

5 to 1712.7%

18 to 244.1%

25 to 3414.3%

35 to 4413.1%

45 to 548.4%

55 to 6417.1%

65 to 7415.3%

75 and over12.0%

	Count	Share
Under 5	87	2.9%
5 to 17	381	12.7%
18 to 24	124	4.1%
25 to 34	428	14.3%
35 to 44	393	13.1%
45 to 54	251	8.4%
55 to 64	513	17.1%
65 to 74	460	15.3%
75 and over	360	12.0%

Race & ethnicity

	Count	Share
White (non-Hispanic)	2,854	95.2%
Black or African American	0	0.0%
American Indian & Alaska Native	26	0.9%
Asian	0	0.0%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	16	0.5%
Two or more races	49	1.6%
Hispanic or Latino (any race)	52	1.7%

Educational attainment (age 25+)

No high school diploma4.3%

High school graduate40.0%

Some college or associate's35.9%

Bachelor's degree15.1%

Graduate or professional degree4.6%

	Count	Share
No high school diploma	104	4.3%
High school graduate	963	40.0%
Some college or associate's	863	35.9%
Bachelor's degree	364	15.1%
Graduate or professional degree	111	4.6%

Commute to work

Mean travel time to work: 22 min

Drove alone76.7%

Carpooled15.8%

Public transit4.2%

Walked0.0%

Bicycle0.0%

Worked from home2.8%

Other means0.5%

How workers get to work

	Count	Share
Drove alone	1,283	76.7%
Carpooled	264	15.8%
Public transit	70	4.2%
Walked	0	0.0%
Bicycle	0	0.0%
Worked from home	47	2.8%
Other means	9	0.5%

Travel time

	Count	Share
Under 15 min	904	55.6%
15 to 29 min	288	17.7%
30 to 44 min	196	12.1%
45 to 59 min	33	2.0%
60+ min	205	12.6%

Households

Average household size: 2.06
Poverty rate: 7.3% (218 of 2,973)

	Count	Share
Family households	728	50.1%
Nonfamily households	726	49.9%

Housing

Median year structure built: 1938

Occupancy

	Count	Share
Occupied	1,454	81.0%
Vacant	341	19.0%

Tenure (of occupied units)

	Count	Share
Owner-occupied	1,021	70.2%
Renter-occupied	433	29.8%

1-unit, detached73.5%

1-unit, attached0.9%

2 to 4 units18.1%

5 to 19 units2.1%

20 or more units3.4%

Mobile home & other1.9%

Units in structure

	Count	Share
1-unit, detached	1,319	73.5%
1-unit, attached	17	0.9%
2 to 4 units	325	18.1%
5 to 19 units	38	2.1%
20 or more units	61	3.4%
Mobile home & other	35	1.9%

Geography

Place GEOID: 4636220
Type (LSAD): 25
Land area: 2.06 sq mi
Water area: 0 sq mi
Center point: 44.3528, -103.7671