Rainbow City

Population: 10,213
Median household income: $59,659
Median home value: $203,600

Rainbow City, a community in Etowah County, Alabama, has 10,213 residents. The median household income of $59,659 is above the Etowah County median ($53,070).

Between 2019 and 2023, Rainbow City's population grew 6.5% from 9,589 to 10,213, while its median home value rose 22.6% from $166,100 to $203,600.

White (non-Hispanic) residents are the largest group, 80.3% of the population. 77.3% of workers drive to work alone.

Demographics

ACS 2019–2023

Population: 10,213
Median age: 40.2 yrs
Median household income: $59,659
Median home value: $203,600
Median gross rent: $998
Housing units: 4,565
Homeownership rate: 64.1%
Bachelor's degree or higher: 21.8%
Unemployment rate: 8.6%

Trends

ACS 5-year · 2019–2023

Population

9,58910,213

Median household income

$50,547$59,659

Median home value

$166,100$203,600

Median gross rent

$797$998

Year	Population	Median household income	Median home value	Median gross rent
2019	9,589	$50,547	$166,100	$797
2020	9,601	$48,644	$163,000	$846
2021	10,093	$51,765	$169,800	$847
2022	10,184	$60,260	$189,000	$959
2023	10,213	$59,659	$203,600	$998

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 54.7%

5 to 1718.1%

18 to 247.7%

25 to 3412.9%

35 to 4411.2%

45 to 5414.4%

55 to 6412.9%

65 to 7410.0%

75 and over8.1%

	Count	Share
Under 5	477	4.7%
5 to 17	1,852	18.1%
18 to 24	787	7.7%
25 to 34	1,319	12.9%
35 to 44	1,140	11.2%
45 to 54	1,472	14.4%
55 to 64	1,319	12.9%
65 to 74	1,017	10.0%
75 and over	830	8.1%

Race & ethnicity

	Count	Share
White (non-Hispanic)	8,198	80.3%
Black or African American	978	9.6%
American Indian & Alaska Native	4	0.0%
Asian	256	2.5%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	0	0.0%
Two or more races	370	3.6%
Hispanic or Latino (any race)	407	4.0%

Educational attainment (age 25+)

No high school diploma15.1%

High school graduate32.4%

Some college or associate's30.7%

Bachelor's degree14.4%

Graduate or professional degree7.4%

	Count	Share
No high school diploma	1,074	15.1%
High school graduate	2,302	32.4%
Some college or associate's	2,176	30.7%
Bachelor's degree	1,022	14.4%
Graduate or professional degree	523	7.4%

Commute to work

Mean travel time to work: 26 min

Drove alone77.3%

Carpooled11.1%

Public transit0.0%

Walked2.5%

Bicycle0.0%

Worked from home8.7%

Other means0.4%

How workers get to work

	Count	Share
Drove alone	3,053	77.3%
Carpooled	439	11.1%
Public transit	0	0.0%
Walked	98	2.5%
Bicycle	0	0.0%
Worked from home	345	8.7%
Other means	14	0.4%

Travel time

	Count	Share
Under 15 min	1,050	29.1%
15 to 29 min	1,344	37.3%
30 to 44 min	416	11.5%
45 to 59 min	409	11.3%
60+ min	385	10.7%

Households

Average household size: 2.62
Poverty rate: 9.3% (947 of 10,186)

	Count	Share
Family households	2,748	70.9%
Nonfamily households	1,129	29.1%

Housing

Median year structure built: 1987

Occupancy

	Count	Share
Occupied	3,877	84.9%
Vacant	688	15.1%

Tenure (of occupied units)

	Count	Share
Owner-occupied	2,484	64.1%
Renter-occupied	1,393	35.9%

1-unit, detached63.5%

1-unit, attached0.0%

2 to 4 units9.6%

5 to 19 units13.8%

20 or more units4.1%

Mobile home & other9.0%

Units in structure

	Count	Share
1-unit, detached	2,900	63.5%
1-unit, attached	0	0.0%
2 to 4 units	438	9.6%
5 to 19 units	632	13.8%
20 or more units	185	4.1%
Mobile home & other	410	9.0%

Geography

Place GEOID: 0163288
Type (LSAD): 25
Land area: 26 sq mi
Water area: 0.34 sq mi
Center point: 33.9288, -86.0842