Gulf Shores

Population: 15,785
Median household income: $73,873
Median home value: $367,000

Gulf Shores, a community in Baldwin County, Alabama, has 15,785 residents. Its median household income of $73,873 runs in line with the Baldwin County figure of $75,019.

From 2019 to 2023, Gulf Shores's population grew 28.7% from 12,267 to 15,785, while its median home value rose 51.0% from $243,100 to $367,000.

The typical home was built around 1998. 11.4% of residents live below the poverty line.

Demographics

ACS 2019–2023

Population: 15,785
Median age: 50.4 yrs
Median household income: $73,873
Median home value: $367,000
Median gross rent: $1,363
Housing units: 14,668
Homeownership rate: 66.8%
Bachelor's degree or higher: 38.0%
Unemployment rate: 2.6%

Trends

ACS 5-year · 2019–2023

Population

12,26715,785

Median household income

$53,476$73,873

Median home value

$243,100$367,000

Median gross rent

$1,086$1,363

Year	Population	Median household income	Median home value	Median gross rent
2019	12,267	$53,476	$243,100	$1,086
2020	12,550	$53,209	$254,500	$1,102
2021	14,712	$53,048	$271,500	$1,131
2022	15,178	$62,021	$331,300	$1,181
2023	15,785	$73,873	$367,000	$1,363

Each year is a US Census Bureau ACS 5-year estimate ending that year.

Age distribution

Under 51.7%

5 to 1713.0%

18 to 246.6%

25 to 3410.8%

35 to 4411.0%

45 to 5416.2%

55 to 6414.7%

65 to 7417.6%

75 and over8.3%

	Count	Share
Under 5	270	1.7%
5 to 17	2,053	13.0%
18 to 24	1,038	6.6%
25 to 34	1,707	10.8%
35 to 44	1,733	11.0%
45 to 54	2,558	16.2%
55 to 64	2,324	14.7%
65 to 74	2,784	17.6%
75 and over	1,318	8.3%

Race & ethnicity

	Count	Share
White (non-Hispanic)	13,745	87.1%
Black or African American	419	2.7%
American Indian & Alaska Native	76	0.5%
Asian	204	1.3%
Native Hawaiian & Pacific Islander	0	0.0%
Some other race	33	0.2%
Two or more races	368	2.3%
Hispanic or Latino (any race)	940	6.0%

Educational attainment (age 25+)

No high school diploma4.7%

High school graduate20.7%

Some college or associate's36.7%

Bachelor's degree23.3%

Graduate or professional degree14.7%

	Count	Share
No high school diploma	579	4.7%
High school graduate	2,566	20.7%
Some college or associate's	4,560	36.7%
Bachelor's degree	2,890	23.3%
Graduate or professional degree	1,829	14.7%

Commute to work

Mean travel time to work: 22 min

Drove alone76.0%

Carpooled5.4%

Public transit0.0%

Walked0.4%

Bicycle0.1%

Worked from home16.4%

Other means1.6%

How workers get to work

	Count	Share
Drove alone	6,094	76.0%
Carpooled	436	5.4%
Public transit	0	0.0%
Walked	31	0.4%
Bicycle	11	0.1%
Worked from home	1,319	16.4%
Other means	129	1.6%

Travel time

	Count	Share
Under 15 min	2,478	37.0%
15 to 29 min	2,600	38.8%
30 to 44 min	825	12.3%
45 to 59 min	223	3.3%
60+ min	575	8.6%

Households

Average household size: 2.17
Poverty rate: 11.4% (1,789 of 15,749)

	Count	Share
Family households	4,315	59.4%
Nonfamily households	2,947	40.6%

Housing

Median year structure built: 1998

Occupancy

	Count	Share
Occupied	7,262	49.5%
Vacant	7,406	50.5%

Tenure (of occupied units)

	Count	Share
Owner-occupied	4,850	66.8%
Renter-occupied	2,412	33.2%

1-unit, detached41.6%

1-unit, attached2.4%

2 to 4 units7.2%

5 to 19 units18.1%

20 or more units29.6%

Mobile home & other1.1%

Units in structure

	Count	Share
1-unit, detached	6,103	41.6%
1-unit, attached	347	2.4%
2 to 4 units	1,059	7.2%
5 to 19 units	2,652	18.1%
20 or more units	4,342	29.6%
Mobile home & other	165	1.1%

Geography

Place GEOID: 0132272
Type (LSAD): 25
Land area: 29 sq mi
Water area: 4.83 sq mi
Center point: 30.2772, -87.7024